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Conference comes to Chicago June 5-8
January 18, 2018
By: Tara Olivo
Associate Editor at Nonwovens Industry
Emerging technologies, new applications, and market insights are the focus of INDA’s World of Wipes (WOW) International Conference 2018. WOW 2018 will deliver up-to-the-second insights for engineering new business growth June 5-8 at the Sheraton Grand Chicago. The full program for the 2018 conference is currently available and registration is open at www.inda.org/events/wow18. WOW 2018 promises to be the premier conference for over 470 senior wipes professionals during four impactful days of value added content and business connecting opportunities. The program captures the wipes industries latest market trends, developments in preservatives and active ingredients, substrate innovations, point of purchase decision drivers, and flushability. The leading keynote,“Gen Z Deciphered: Insights and Strategies for Marketers,” will be delivered by consumer psychologist Kit Yarrow, Ph.D., Professor Emeritus, Golden Gate University, who details essential strategies for effectively marketing to this often misunderstood and vexing generation. Other speakers will discuss preservatives, top beauty trends, innovations in spunlace, and much more. The World of Wipes Innovation Award will recognize innovations in the wipes value chain that advance the use of nonwovens. Conference attendees will hear from finalists selected by INDA’s Technical Advisory Board and vote their choice, the winner will be announced Friday, Day 3. Visitors are welcome to attend INDA’s Wipes Academy a day prior to the conference. Led by Rob Johnson, PE and principal of Smith, Johnson & Associates, the Academy is the first and only comprehensive wipes training program for the entire wipes supply chain. Finally, from the welcome reception at The Signature Room at the 95th in the famous John Hancock Building to a Dinner with Industry Thought Leaders and networking throughout the event, participants will make valuable connections to advance their business. For additional information, to register, or reserve a tabletop display visit http://www.inda.org/events/wow18, email [email protected], or call +1 919 459 3726.
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